Just before the 2014 Olympics the Canadian Luge Team lost their title sponsor. Without a title sponsor the team couldn't afford to go to Sochi. The promising Olympic team needed a marketing campaign to quickly secure key sponsors.
Unfortunately the team didn't have much promotional material they could use to help attract sponsors. The team had a library of generic racing photos but no portraits that showed who the athletes were, the photos made it hard to emotionally connect with them.
I felt the team needed intimate portraits so that potential sponsors could see the dedication and hard work the athletes commit to Luge Canada. I wanted to inspire sponsors with photographs of the training, dedication and excellence that drives the athletes to be the best.
My goal was for sponsors to see how they could inspire their own teams by affiliating with and modelling the athletes behaviours in their companies. To achieve this we created a series of portraits that showed the athletes dry land training, weight training, training on the track and standing in their uniforms. We showed the people, not the race track.
In part due to the portraits, the team secured major financial support and the entire team went to Sochi. The Canadian Luge Team had their best Olympics ever at Sochi 2014. They had three fourth-place finishes; women’s singles (Alex Gough), doubles (Tristan Walker and Justin Snith) and the team relay (Alex Gough, Sam Edney, Tristan Walker and Justin Snith).
The team has used the portraits to secure team funding and individual funding for the athletes and they have gone on to great success.
We have used several different photographers throughout the years and without a doubt Brett’s work is the best. If you want high quality, sharp images that are sure to grab people’s attention, then hire Brett as your photographer.
He was fantastic to work with; very professional and helped everyone to feel comfortable (even those who don't normally like having their pictures taken).
Brett provided ideas and added a lot of value to each campaign concept shoot and the results were outstanding. I'm really happy with the results as is the client.
Brett works with the highest of integrity and provides expert, creative and prompt services.
Brett brilliantly contributed to our re-branding efforts. Brett is extremely helpful taking the time to understand what we wanted to present then conscientiously achieved this while constrained by overriding corporate legal/compliance guidelines.
Brett came to us, set up a studio in a meeting room and took several photos of each of us providing a personal choice for the final selection. Dealing with Brett was a pleasure as he is both personable and professional. The service was quick. The results were excellent.
Shooting our product is always a tricky proposition and usually either detail or colour need to be sacrificed in some way. This was not the case with Brett. The photos turned out amazing!
I worked with Brett on a series of profile photos used in publishing materials and other marketing assets. He was prompt, professional and found some fantastic spots to shoot in. The photographs came out great, especially for someone who may not be the most photogenic person in the world… Highly recommended.
Brett was very helpful in turning around an important photo assignment quickly to ensure we could meet our publication deadline. The photo shoot results were exactly what we were looking for, and Brett was really easy to work with.